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IB.ECONOMICS
collection of Internal Assessment works for Economics in
International Baccalaureate programme
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| The summer with ginger Profit 10/2003 Browar Belgia [...] increased its production 10 times during three years. [...] Browar Belgia is developing so quickly mainly because Belgian managers believed Poles are not conservative in choosing the beer and they are ready to taste other drinks. [...] This year novelty of the brewery proved to be hot item. [...] Belgians [...] created the list of 150 most popular beers. [...] Two months later 30 experts, also form outside the firm, choose by election the short list of 25 kinds of beer. Then [...] the SMG/KRC research company made the questionnaire in a few major cities and in some small towns. The list of the 3 ‘winners’ appeared. The special marketing conception was provided for each of them. It included [...] the trade name, the designs of label and bottles. Again the market research was made. [...] Poles choose beer [...] with ginger. [...] The head of the production and investment, Mr Koen Cruyckle admits that ‘Gingers’ will not be enjoyed by the ‘traditional drinkers’ – men (18-24 years old), [...] but there is still a lot of people who drinks beer only occasionally. [...] the new beer is directed to youth and women. [...] So there is the demand. Moreover there are no rivals in this space. |
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